Follows is a list of tips in a series for Website SEO and Social Media Marketing.
If you have current website, do you know what kind of activity it gets? Do you care? YOU SHOULD!
There are free tools to setup on Google to help you track your website traffic and visitors that EVERY website should have set in place. Otherwise it is a guessing game as to how many people visit your website, what pages get activity, what browers (Chrome, Firefox, Safari to name a few, not to mention all the mobile browsers, phone sizes, etc.).
So here they are in no particular order of importance.
Google Search Console
This is the tool that you can submit your website sitemap to Google to read your website page. This is the first step to tracking your website traffic data. It includes the following. (Screenshots represent the bold items.)
- Overview
- Performance
- URL Inspection
- Coverage
- Sitemap
- Removals
- Enhancements
- Speed
Mobile Usability
- Breadcrumbs
- Logos
- Sitelinks Searchbox
- Videos
- Security & Manual Actions
Manual Actions
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- Security Issues
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Google Analytics
This tools will give you indepth statistics on what pages get viewed, your audience demographics, browser usage, screen sizes, industries, goals (more information than you have ever thought of).
- Realtime
- Audience
- Acquisition
- Behavior
- Conversions
Google My Business Profile
Creating a Google My Business listing is one of easiest ways for your small businesses to get high visibility fast. With your GMB profile you can list your critical business information like your address, map to your location, hours, phone number and reviews.
Once you have created and verified your business listing, your audience when searching online will see your profile like below on search results.
Ensure Your Website Is Mobile Friendly
There is no doubt that mobile phone browsers have shown a huge increase over the years. It is estimated that mobile browsing has increased over 50% since 2013.
There are many tools to test your website for mobile friendliness. The most important part is to ensure that you have an up-to-date template or design. From there testing your site to ensure mobility is an on-going process over time as updates, new browser settings and mobile devices continue to grow and change.
Here are a few mobile browser testing resources:
- https://search.google.com/test/mobile-friendly
- https://www.rankwatch.com/tools/mobile-friendly-check.html
- https://ready.mobi/
Research Keywords - Every Search Phrase Displays Different Results
One of the most difficult parts of search engine ranking is finding the best keywords and phrases to optimize. Your website visitors searching is as different as the services and products your business provides.
Example: One search phrase we optimize our site for is "PC Sales and Service" If you google this you will find that we rank #2 out of 1,160,000,000. That is great from a worldwide perspective. However, if you switch that around to PC Service and Sales, the result is completely different. We show up as #1 out of About 1,050,000,000. (This search result is based out of Peru, Illinois where our office is located.) In different towns those results can be very different also.
As you can see, that is two phrases with different results. Getting you know your audience is critical as well as your competitors. Modifying these to rank higher requires time and effort. Learning the process organically (non-paid) is as different as using paid services (PPC). The same holds true for your social media profiles.
We hope that this gives you a great start to your organic SEO and social media tasks to get your business highly visible.
We are ready to help you get in shape. Contact us for a discussion or meeting to help get your business optimized.