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Covid-19 is affecting business in a big way.  Some businesses are closed, scaling back access to foot traffic and and staff in house.  Many are also allowing staff to work remotely from home.  If you are one of those businesses, here are some tips to plan and implement to keep your website visible to the public, social media and search engines.  

Visit Your Business 24/7 Tools

If you haven't thought about it, your website and social media pages are the perfect way to keep in touch during the Covid-19 social distancing.  These tools for your business are available 24/7 to your clients, customers, families and friends.

Businesses may not always be on top of the content on these tools for many reasons.  This is the pefect time to review and update these resources.  It will be interesting to see how the pandemic has forced isolation, which gives social media and websites a big boosting opportunity in traffic.  Make sure your business information is up-to-date and accurate.

  • Your Website Home Page

    • Ensure your contact information easy to find, if not move it.  It should be viewable without having to scroll down.
    • Hours of service or modified hours of service should be updated and accurate.
    • Any Covid-19 related messages easily found on site in a prime location
  • Social Media Pages

    • All your social media pages should be updated like your website. This is an extension of your business.  They should be identical for hours, services, messages and contact information.  Remember that social distancing is inconvenient.  If your business offers a product or service that is a necessity, finding it easily will keep frustrations low.
  • Newsletters and E-Blasts

    • If you have a opportunity to send personal messages to your clients, customers and collaterals, a personal email helps to ensure you've covered all your bases.  Send digital menus,  product flyers or other relevant content that can be shared and kept in place when your customers are ready to purchase or call.  Offer a delivery if you have it available or curb-side service so clients don't have to come in your business.

This is a short list of tips we will be sharing over the next few weeks.  Stay safe, stay healthy, keep busy!


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