The website planning checklist is designed to improve your online plan, describe your products or services, offer online transactions, customer service, and support.
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Web Site Design Marketing Objectives
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What is your primary objective with the site?
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Establish and promote your business's credibility.
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Increased business exposure.
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Describe your products or services.
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Offer online transactions, purchase orders or how to buy products and services.
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Provide customer service and support.
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Communicating company identity or branding.
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Decrease Print and Mailing Costs.
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Compete on level terms with competitors.
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What are your secondary objectives?
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Make your site search engine friendly.
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Make your site mobile friendly and responsive.
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Generate repeat visitors.
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Encourage visitors to recommend it to others.
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Create an online community, send emails.
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Offer a newsletter or member-only section.
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Encourage visitors to stay and visit many parts of the site.
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How do you expect to use the site?
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Will people find you by search engines or because you gave them your URL?
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Target Audience
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Who is your target audience?
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Will they access your site via pc or mobile device?
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What browsers and screen-sized are used?
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What is your target audience looking for?
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What questions are your customers constantly asking you?
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What can you offer your customers that would save them time?
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Web Site Design Look and Feel
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Look at other sites to gather ideas of what you can do.
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What features do you like of those sites best?
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You need to decide on a color scheme or overall theme.
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What image do you want your site to portray?
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Home page options: A single page, with consistent branding and identity of your company.
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Today's website must be mobile-friendly and responsive to work on any device.
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Print and email page options.
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Navigation and Menus – Single, Multiple, Dropdowns or dynamic?
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Graphics and Photos - Using your own photos of your own business, products and services is always going to be the best option. Of course, we can provide you with stock images if necessary.
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Are you interested in animation graphics or movies?
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Do we need to take photos of you, your staff, your services, or your products?
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Do you have any vendor-supplied photos or graphics you are authorized to use?
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Logo and Branding
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Do you have a logo? Do you have a digital copy of it?
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Do you need a logo or would a stylized typeset of your company name be sufficient?
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Do you have a tag line or company brand to promote? How would you describe your business in one sentence?
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Web Site Content
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Do you have any existing written materials we can start with?
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Do you have this information electronically?
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Brochures
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Client presentations
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Customer letters
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Information flyers
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Case studies
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Customer testimonial letters
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Company resume or business timeline history
- Videos
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What menu categories make sense for you? Here are some common examples:
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Home
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Services: what are they
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Product Available
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Testimonials
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FAQs
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Forum
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Document Repository
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Blog
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Members Section
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Links or resources
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About us
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Contact us
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Search Engine Optimization & Promotion
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How will people look for you: by name, keywords, products services, etc.
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What search engines will they be using: paid or organic listings?
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Reciprocal linking: the more you have the better; vendors, collaterals and manufacturers.
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Resource linking: if you don’t offer it who does? Your resources are your customers also.
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Submit to search engines and directories.
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Monitor your ranking and modify your website based on your findings.
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Web Site Technical Details
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Have you registered a domain name? If not, we can do that for you.
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Hosting Plans: which plan is best for you.
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Do you have your site access information for domains and hosting if already acquired?
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Control Panel Access: E-mail setup, DNS, applications
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Visitor Statistics: how to read and interpret the information provided.
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Website Maintenance
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When and how to update the site?
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Who is going to make the changes?
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What content will need updating?
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Why to change pages or have dynamic content?
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Project Timeline
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What is your timing for this? Beginning and finishing?
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Is your launch tied to a product or service being introduced?
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Does your business depend on seasonal, social or financial timeframes?
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We have the experience and knowledge to provide your company with all the information you need to get you started. Contact us for a free initial consultation at 815-223-1052 or 800-352-7018.